
We partnered with Ice’s Secret, a skincare brand from Singapore, to bring their latest campaign to life through a fresh, modern photoshoot. Starting with a clear mood board, we planned the overall look and feel—clean, glowing, and effortlessly elegant. From directing the models and choosing the right wardrobe, to perfecting the lighting and product shots, every detail was thoughtfully handled. The result? A set of polished visuals that highlight Ice’s Secret’s skincare benefits while staying true to the brand’s gentle yet effective image.


For Sushi Jin, the transformation was about creating a more intentional social presence that goes beyond simply showcasing the food.We developed a content direction that captures the full dining experience, from the craftsmanship and quality of each dish to the atmosphere, service, details, and moments around the table. The visual language combines refined photography with a mix of cinematic storytelling, trend-led video formats, and social-first content, all adapted to stay consistent with Sushi Jin’s premium brand identity.









